To those who don’t know, my background and education is in graphic design and typographic design. It’s quite clear, looking at my favourite artists, how this has happened. I am drawn to typography and to classically ‘graphic’ work. Over time, my interest in the rigidity (and heteronormativity, in my opinion) of the graphic design world has waned - and I’ve moved into more fine art worlds.
However, I squarely place my interest in graphic design on one design duo, that of M/M Paris. From the instant I saw their work, I fell in love. Not only were they highly embedded in pop culture and fashion, but they seemingly refused to play by the rules of ‘rigid’ design. Over time, I’ve discovered their subversive attitude more and more appealing. Refusing to class themselves as designers, artists, photographers - the duo blaze their own trail. It’s something I find highly influential.
Their work instead of focusing on pure function or legibility, encourages world-building and experiential design. The visuals they create only produce a certain part of a final product - there seems to be a world beyond what you can see. Many of the pieces are described as ‘signs’ or signifying imagery, with the option to restructure into new languages.
I’ll finish with one quote, taken from the duo, that really speaks to me.
"Knowing that today the more subjective you are the most visible you become in the fragmented media space, we are breaking the rigid rule of ‘form follows function’."